• Newsletter March 7 - brand new brands
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| | | | | | Video: Carlson Rezidor rebranded as Radisson Hotel Group
Chema Basterrechea, COO at Radisson Hotel Group, tells BHN about the group's new identity and plans for its lifestyle hotel brands. Filmed at IHIF 2018 in Berlin. See more
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Culture Trip announces move in to travel booking
US: Global tech company Culture Trip has announced that it will build an online travel division.
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Union Investment acquires D.C. hotel
US: Union Investment has has announced that it will acquire a Thompson-branded lifestyle hotel development in Washington D.C.
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Brand new brands
• There was a lot of talk about brands at The 21st International Hotel Investment Forum in Berlin this week. Carlson Rezidor used the event to announce its rebranding as Radisson Hotel Group, and to introduce the Radisson Collection - formerly known as the Quorvus Collection.
Accor (now home to 24 brands) boss Sebastien Bazin, formerly something of sceptic about the big hotel players' conveyor belt of brand launches told the IHIF audience: "Four years ago when I was here I thought that brands could matter less, but I was wrong. Brands are like a group of friends, for every occasion you can count on them for a different purpose and that's what clients want. They provide a short cut in a very crowded world and have enormous value."
The big boys are not going to stop launching new brands in to the boutique and lifestyle space any time soon - IHG CEO Barr announced that the company will be launching a conversion brand later this year as well as the imminent acquisition of luxury brand to sit above InterContinental. It's going to get even more crowded out there.
George Sell, editor, Boutique Hotel News
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| | An opinionated interior designer in Shanghai
In the latest of an occasional series, interior designer David Bentheim casts his critical eye over two contrasting hotels in Shanghai.
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| One to one with Arnaud Zannier
BHN talks to Arnaud Zannier, founder of Zannier Hotels, about the brand's ethos and expansion plans.
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| | | | | | | April 9-10 2018
New York City
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| | | | November 2018
Dubai, UAE
Date tbc
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| | | BHN at Sleep 2017: Florian Kollenz, 25hours Hotels
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| | How to approach technology and AI: Benjamin Devisme, Colossal Factory
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| | BHN at Sleep 2017: Harry Harris, SUSD
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| BHN at Sleep 2017: Tristan Auer
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
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