• Newsletter April 4: building blocks
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| | | | | | Cutting out the middleman with blockchain
Blockchain technology is all about bypassing intermediaries, and is set to have a major impact on hotel distribution and loyalty programs, says Axel von Goldbeck of DWF. Read more...
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Hotel Indigo opens in Durham
UK: IHG's Hotel Indigo brand has opened a new property in a converted listed building in Durham city centre.
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Direct Booking Summit Europe announces venue
Netherlands: Direct Booking Summit Europe organisers Triptease have announced that Amsterdam's NH Collection Barbizon Palace will be hosting the first of the 2018/19 events.
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Building blocks
• There is a lot of talk about blockchain technology and how it has the potential to revolutionise numerous industries by replacing the intermediary function in a broad range of transactions. I have to admit to being something of a blockhead in that, after several explanations, I still don't clearly understand exactly how the process works.
But it isn't difficult to see the technology's potential applications. Middlemen in a range of scenarios are becoming worried, particularly bankers and solicitors. And you can now add OTAs to that list, because blockchain offers hospitality providers the opportunity to regain the direct connection with the end user and their data that is surrendered through the use of an OTA. Some travel companies, including TUI, are already building their own blockchains, while others are using the services of provider companies such as Winding Tree. In China, a blockchain provider was recently bidding to buy hotels - they can clearly see the potential synergies for the technology in the space.
It's a fascinating area, and one which is only going to grow. DWF's Axel von Goldbeck gives us a great insight in to the current state of play here - it's a thought-provoking read.
George Sell, editor, Boutique Hotel News
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| | How Facebook newsfeed changes are affecting boutique hotel marketing
What do recent changes to the Facebook newsfeed mean for boutique hotel marketing in an already crowded and noisy space?
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| Fiona Adams on "making great hotels exceptional"
BHN caught up with Fiona Adams, co-founder of The Know, at Hotelympia.
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| | | | | April 9-10 2018
New York City
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| | | | | November 2018
Dubai, UAE
Date tbc
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| | | BHN at Hotelympia: Sadiah Mir, Criton
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| | Interview: Nick Turner, Laura Ashley Hotels & Resorts
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| | BHN at IHIF 2018: Klaus Kohlmayr, IDeaS
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| BHN at Sleep 2017: Tristan Auer
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes two industry-leading b2b websites - BoutiqueHotelNews.com and ServicedApartmentNews.com, which keep their respective sectors up to speed with news, comment and opinion.
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