New Skift Report — Soft Brands: Weighing the Risks, Rewards, and Realities

Skift Travel Intelligence Email not displaying correctly? View it in your browser. May 1, 2018 Sign Up  Advertise We're publishing a new report in partnership with TravelClick, Soft Brands: Weighing the Risks, Rewards, and Realities, that examines the rise of soft brands, today's soft brand business landscape, and the risks and rewards of joining one. Over the past decade, nearly every major hotel company has introduced a "soft brand" –– an associated collection of independent hotels that retain their unique branding and continue to make their own operating decisions. The shift toward the soft brand model has gained momentum as travelers increasingly demand unique experiences, owners and operators look to drive customer loyalty, and big hotel chains seek opportunities to consolidate the global independent hotel market. Download the Report In this report, you'll learn:  What soft brands are and where they came from Four perceived benefits of soft brands The benefits of staying independent The future of soft brands This content was created collaboratively with our sponsor:     Connect:        For Gmail users: If you are using the tabbed inbox, newsletters may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You are receiving this because you subscribed to Skift's Daily Newsletter and relevant messages from our partners. Facebook   Twitter   LinkedIn   Copyright © 2016 Skift, All rights reserved. Our mailing address is: Skift 145 W 30th Street New York, NY If you'd like to unsubscribe from this email, click here  |  If you'd like to receive fewer emails, click here