What does the destination marketing organization (DMO) of the future look like? After all, destination marketers aren't just marketers anymore — they're brand managers, too. They juggle measuring their efforts while delivering personalized, experience-oriented marketing with fewer resources and higher pressure to perform.
In this report, we examine key trends in DMO behavior. DMOs are focusing on the unique experiences their destinations offer to attract repeat visitors and they are doubling down on video as a core pillar of their content strategies. Plus, destination marketers can't be just marketers anymore — they're brand managers too. Our take? The DMO is a necessary case study in how to evolve with changing industry and consumer demands.
What You'll Learn from this Report:
- An examination of how DMOs are evolving from marketers to destination brand managers
- How overtourism (or the possibility thereof) impacts DMOs
- The importance of repeat visitors, and how DMOs can get people to keep coming back
- A look at trends in content marketing, particularly video and interactive campaigns
- How data can help DMOs ramp up their marketing and attribution efforts at every step of the customer journey
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