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Tuesday, July 10, 2018

New Skift Research: U.S. Traveler In-Destination Mobile Usage Survey 2018

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July 10, 2018

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New Skift Research: U.S. Traveler In-Destination Mobile Usage Survey 2018 

When it comes to the in-destination journey today, mobile is the common thread. We have known the ubiquity of mobile for some time now, but developing a cohesive mobile strategy remains a challenge for many travel brands.

For this report, we collected responses from 1,671 respondents who live in the U.S. to map out the in-destination journey in 15 comprehensive parts. Our map reveals the apps travelers are using and the key tasks they are using mobile to accomplish. We also identify major players dominating the space and emerging gaps in the mobile process. For travel brands hoping to seamlessly integrate into the in-destination mobile journey, let this report be your field guide.

What You'll Learn from this Report:

  • How U.S. travelers use mobile throughout the in-destination journey, from air travel, to accommodations, tours and activities, and more
  • What tasks travelers use mobile to accomplish for different parts of their trips
  • The specific apps travelers use at each part of the in-destination journey
  • How mobile app use compares to mobile website use
  • Major apps used at each stage of the in-destination journey
  • Key differences in mobile use in-destination based on age
  • Key differences in mobile use in-destination based on household income

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