Despite recent economical and political uncertainty, the Global Business Travel Association (GBTA) 2017 forecast predicts a growing corporate spend on global travel for the remainder of 2018, with estimates that the sector will reach $1.6 trillion by 2020. Yet for all this predicted economic success, today's business travel sector stands on the edge of an invisible precipice. Thanks to the continued evolution of digital technology tools, changes in business traveler habits, and broader shifts in the corporate landscape, business travel is evolving at a faster pace than ever before.
Today, Skift and Turkish Airlines are announcing the release of The 2018 Global Business Traveler Report. This research-based initiative examines how factors ranging from new technology to personal preferences continue to impact the rapidly evolving world of corporate travel.
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In this report:
- How shifts in technology and consumer travel habits are forcing the organizations that serve business travelers to rethink their products and services
- What business travelers think about recent industry trends related to artificial intelligence, chatbots, international airline travel, the sharing economy, and loyalty programs
- How the attitudes of corporate travel mangers differ from the business travelers they serve, and on what issues they disagree
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