New Report: Winning the Engagement War — Creating the Hotel of the Future With Ancillaries

Skift Travel Intelligence Email not displaying correctly? View it in your browser. September 21, 2018 Sign Up  Advertise Today we're publishing a new Skift Trend Report in partnership with iSeatz: Winning the Engagement War: Creating the Hotel of the Future With Ancillaries, that explores how hotels are using ancillary products and services to rethink their relationship with travelers. Hotel ancillaries, often known to travelers and travel businesses as the extra items — like rental cars, hotel room upgrades, spa visits, food delivery, and tours — that are bundled along with their rooms, already play an essential role in the sector's merchandising, marketing, and revenue considerations. But even though ancillaries have always been an effective strategy to boost sales, they are no longer seen by hotel executives as a mere supplement to other travel products. Today, they are increasingly the main event. Download Now In this report, you'll learn: Why more hospitality brands are trying to expand their role in the traveler journey beyond the hotel room Why changes in traveler behavior are creating an opportunity for hotels to offer guests a wider range of ancillary products and services than in the past Why hotels must evolve their strategies related to personalization and loyalty in order to take full advantage of the emerging power of ancillaries How hotel brands like IHG, Marriott, and Accor are successfully adopting a new approach to ancillary merchandising, marketing and sales This content was created collaboratively with our sponsor:     Connect:        For Gmail users: If you are using the tabbed inbox, newsletters may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You are receiving this because you subscribed to Skift's Daily Newsletter and relevant messages from our partners. Facebook   Twitter   LinkedIn   Copyright © 2016 Skift, All rights reserved. Our mailing address is: Skift 145 W 30th Street New York, NY If you'd like to unsubscribe from this email, click here  |  If you'd like to receive fewer emails, click here