2 New Skift Reports: The State of Airline Distribution & Digital Advertising Trends in Travel

Skift Travel Intelligence Email not displaying correctly? View it in your browser. October 30, 2018 Sign Up  Advertise Are You Up to Date on the Latest Reports? Get Your Report Now The State of Airline Distribution 2018 Airlines are a crucial part of our global transportation infrastructure with 4.1 billion passengers transported in 2017. In effort to reach all those customers airlines have built a complex web of distribution intermediaries. As a result, though sources vary on the exact number, it is likely that anywhere from half to two-thirds of all bookings come from an intermediary, depending on the airline. Understanding this complex ecosystem is challenging, even for seasoned industry insiders. This report unveils the key components of the airline distribution system through the lens of the long, and at times contentious, relationship that the GDS have had with the airlines they serve. What You'll Learn From This Report:  How to untangle the complex and interlocking airline distribution landscape A study of GDS market dynamics, including customer fragmentation, technical integrations, and booking fees An overview of the New Distribution Capability: what it is, why it is needed, and an update on its adoption by the industry Why airline ancillaries are so important to industry toplines and why they have become a sticking point with distributors A view into potential disruption that could come out of Silicon Valley   Get Your Report Now Digital Advertising Trends in Travel 2018 To help address the questions on what's the perfect marketing and media mix and what to do to optimize performance, Skift conducted a survey asking travel marketing professionals how much they spend on major advertising channels and formats, how effective is each channel and format, and their priorities and goals for 2019. This report draws the key findings from the survey and provides relevant trends that marketing executives need to keep abreast of to deliver better marketing results and drive revenue growth What You'll Learn From This Report:  How travel companies allocate marketing budget and the shift for 2019   How much travel companies spend on each digital format such as search and social and what's expected to change in 2019 Advertising allocation based on customer journey  Marketers' ratings of ad effectiveness in delivering ROIs for channels and formats and strategies to optimize performance Top marketing priorities and challenges for 2019    Join us at Skift Forums   Share:      For Gmail users: If you are using the tabbed inbox, newsletters may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You are receiving this because you subscribed to Skift's Daily Newsletter and relevant messages from our partners. Facebook   Twitter   LinkedIn   Copyright © 2016 Skift, All rights reserved. Our mailing address is: Skift 145 W 30th Street New York, NY If you'd like to unsubscribe from this email, click here  |  If you'd like to receive fewer emails, click here