• Newsletter October 3: paying tribute
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| | | | | | Marriott expands European home-sharing pilot
Marriott International has announced the expansion of its home-sharing pilot to include Paris, Rome and Lisbon, in addition to London. Read more...
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Australian country house gets boutique hotel conversion
Australia: Campbell Point House on Victoria's Bellarine Peninsula has opened as a hotel.
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Park House joins Pride of Britain
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Best Western launches brace of boutique brands
US: Best Western Hotels & Resorts has unveiled its Sadie Hotel and Aiden Hotel brands.
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Event takes over management of Sydney and Perth boutique hotels
Australia: ASX-listed hotel owner and operator Event has added three boutique hotels in Perth and Sydney to its portfolio.
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| | | | Paying tribute
At the weekend I wrote about Airbnb's partnership with the Thailand Boutique Accommodation Trade Association (TBAA) - a significant step in building bridges between the sharing economy and the hotel industry. And now Marriott has extended its partnership with Host Maker to grow the number of properties available in its home-sharing pilot.
Launched in London, the Tribute Portfolio Homes brand now offers properties in Paris, Rome and Lisbon too. From their initial rather dismissive and stand-offish attitude to Airbnb and its ilk, the major hotel companies are now embracing the home-sharing model whole heartedly - mainly because they recognise it's what a large number of guests want.
Belinda Pote, Marriott International's chief sales and marketing officer for Europe, said: "The London pilot complements our current hotel portfolio and drives incremental business. We look forward to expanding our home-sharing offering to Paris, Rome and Lisbon." In other words it's a tasty additional revenue stream when marketed and managed properly. Look out for worldwide expansion of Tribute Portfolio Homes over the next couple of years.
For all the latest home-sharing sector news, take a look at our new website Short Term Rentalz.
George Sell, editor, Boutique Hotel News
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| | Over and over
Jane Longhurst underlines the importance of maintaining standards through accreditation to secure your hotel repeat business.
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| Quick Q&A: Michael Buono, Mulberry Development
Michael Buono, CEO of New York developer and contractor Mulberry talks to BHN about attention to detail and evoking emotion in a building's end user.
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| | Get involved with our events...
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| | We have numerous events through the year, head over to our IHM website for more information |
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE
AND EXHIBITION
Katie Houghton
Head of Sales |
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| | Friend, let's get social! |
| | | International Hospitality Media is the premier specialist in online publishing; conference, exhibition and events, and advisory services for niche growth sectors of the hospitality industry. The company publishes three industry-leading b2b websites - BoutiqueHotelNews.com, ServicedApartmentNews.com and ShortTermRentalz.com which keep their respective sectors up to speed with news, comment and opinion.
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