Investor Blahs for JetBlue + Hot Tourism Marketing Trends + Luxe Brands Hit Campus

The Travel Industry's Daily Agenda-Setting Newsletter

October 3, 2018

Editor's Note JetBlue held its annual investor day Tuesday. It was a chance for the sixth largest U.S. carrier to re-energize Wall Street about its prospects. After all, JetBlue shares have been down 29 percent over the past three years. That's a serious ho-hum response from investors. But JetBlue failed to inspire, with its shares closing essentially flat at the end of trading on Tuesday, to $18.93. Its message is clearly befuddling analysts. We don't need massive scale. We don't need to dominate market share in our cities. The airline insists that a laser focus on three U.S. markets — New York, Boston, and South Florida through Ft. Lauderdale — will see payoff. But JetBlue has a history of asking Wall Street to just trust it. Senior Aviation Business Editor Brian Sumers has the highlights below from the investor day presentations, but we all know that when it comes to Wall Street, trust and patience eventually run out. — Tom Lowry, Managing Editor How Windstar Cruises and the James Beard Foundation Are Creating Next-Level Culinary Experiences at Sea Sponsored by Windstar Cruises Memorable food and beverages are now an integral part of any trip, and cruises are no exception. Windstar Cruises' partnership with the James Beard Foundation shows how exceptional culinary offerings can elevate an overall experience for today's passenger. Read More Top Stories Skift Will Be on Stage at ITB Asia This Month As a preview of Skift Forum Asia, Skift CEO Rafat Ali will join 7 innovators on stage at ITB Asia to discuss our new term: the Post-Experience Economy. If everything has become an experience, what does it mean to be truly different in travel? Use code TV-Skift50 to receive 50% off your ticket! JetBlue Lays Out a Growth Plan by Doubling Down on 3 U.S. Cities United President Scott Kirby likes to say that if an airline is not first in market share in a market, it's as good as being last. JetBlue executives likely don't agree. They generally argue that JetBlue, America's sixth largest carrier, is big enough to compete with more established competitors. 4 Trends Defining Tourism Marketing in 2018 We've seen a lot of tried-and-true marketing tactics from destinations this year, but we also saw some newer, smarter strategies on how to use the masses of content and opinions available these days, thanks to social media. Luxury Brands Launch College Tours to Meet Maturing Gen Zers Creating customized college packages is smart for several reasons: Parents are happy to pay for a less stressful experience and young affluent teens become comfortable with a brand during a critical and memorable moment, leading the way for future business. Cheaper Flights Come to Argentina Even as the Economy Continues to Struggle Argentina's tough economic situation has been characterized by devalued currency and rising consumer prices. But at the same time, other factors have led to the introduction of cheaper airfares and more players in the airline market. That's good for travelers. The Restaurant Industry Is Losing Its Young Workforce Young people are increasingly interested in long-term restaurant career paths, but many still believe that the industry only offers dead-end jobs. Figuring out how to change that perception and build a supportive work environment is going to make all the difference when it comes to filling open positions and decreasing turnover. Popular Now Vacasa Snaps Up Hyatt-Backed Luxury Rental Brand Oasis Despite everyone's happy talk, this deal smells like Hyatt was disenchanted by Oasis' performance and eager to unload its investment stake. That aside, the deal boosts Vacasa in an area where it has been underserved to date. Oyo's $1 Billion Fundraising Raises Strategy Questions for Hotel Chains Hotel groups may be tempted to dismiss Oyo as a company focused on budget travelers. But Oyo is growing faster than you can say "Softbank," the name of its most important funder. Procrastinating foreign brands risk playing a game of catch-up. Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels. For Gmail users: If you are using the tabbed inbox, Skift emails may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You received this email because you are subscribed to Skift Daily Newsletter from Skift.

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