New Skift Insights Deck: The Anatomy of the Upsell

Skift Travel Intelligence Email not displaying correctly? View it in your browser. November 6, 2018 Sign Up  Advertise We're publishing a new Skift Insights Deck, in partnership with Rokt: The Anatomy of the Upsell: Making the Most of Travel Transaction Moments, that takes a closer look at how travel brands can make better use of an under-utilized e-commerce asset: the confirmation page. Today's travel industry depends on e-commerce, with some sources predicting digital travel sales will account for more than $676 billion in 2018 alone. But despite all of the industry's incredible e-commerce success to date, today's travel industry is leaving some serious money on the table. The industry has an opportunity to rethink its use of purchase confirmation pages, transforming them from a tool to merely communicate information, into a powerful merchandising asset that entices consumers with customized and relevant offers, makes their journey more enjoyable, and deepens the brand's long-term connection with their guests.  Download Now In this report, you'll learn about: The untapped potential of travel industry e-commerce confirmation pages The "Transaction Moment," a focused window during a purchase when consumers are most open to receiving additional offers from brands Industry best practices for maximizing revenue and building customer relationships using purchase confirmation pages This content was created collaboratively with our sponsor:     Connect:        For Gmail users: If you are using the tabbed inbox, newsletters may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You are receiving this because you subscribed to Skift's Daily Newsletter and relevant messages from our partners. Facebook   Twitter   LinkedIn   Copyright © 2016 Skift, All rights reserved. Our mailing address is: Skift 145 W 30th Street New York, NY If you'd like to unsubscribe from this email, click here  |  If you'd like to receive fewer emails, click here