Sabre's $360 million acquisition of Farelogix, which the two companies announced Wednesday, highlights the changing airline distribution landscape. Once existential rivals, Farelogix technology will help Sabre better address the needs of airlines, which have for many years been looking for more agile and cost-effective ways of merchandising their products and services to both online and offline travel agencies.
The fact that Sabre tapped a former airline executive, Sean Menke, as its CEO a couple of years ago definitely contributed to this deal getting done. For Farelogix CEO Jim Davidson, the agreement is a testament to the company's focus and commitment in the face of strong opposition over the years from Sabre and others. Let's see if this stays a happy and transformative marriage for the sake of Sabre, Farelogix, airlines, travel agencies, and passengers.
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