Creating customer loyalty can be a challenge for brands in the travel industry, and this is especially true for destinations.
In this report, we discuss and analyze the findings of our U.S. Repeat Tourist Survey 2018. We present profiles of repeat and non-repeat travelers, looking deeper at motivations for repeat visitation, activities during repeat visitation, and the impact of repeat visitation on travelers' attitudes about a destination. We then present side-by-side comparisons of repeat and non-repeat travelers to decode what drives travelers to return (or not return) to destinations.
What You'll Learn From This Report:
- An overview of repeat travelers and non-repeat travelers from a demographic perspective
- Key factors that motivate repeat travelers to return to a destination
- Activities preferred by repeat travelers and how they change when returning to a destination
- Key differences among repeat travelers by age and income
- Accommodation preferences of repeat travelers
- How repeat travelers differ from non-repeat travelers with side-by-side comparisons
- How repeat travelers differ from each other based on the number of destinations they've returned to in the last five years.
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