New Skift Research: Perspectives on Hospitality Loyalty Programs 2018

Skift Travel Intelligence Email not displaying correctly? View it in your browser. April 17, 2018 Sign Up  Advertise Perspectives on Hospitality Loyalty Programs 2018: A Challenging Road for Real Customer Loyalty  It's no secret hospitality brands use loyalty programs as a marketing tactic to build consumer loyalty and retention, but opinions on the effectiveness and value of these programs vary widely. How successful are hospitality loyalty programs according to brands, hotel owners, and consumers? Why does overall usage of these programs remain challenging and consumer loyalty to a specific brand extremely low? In addressing these questions, Skift Research developed a Loyalty Brand Matrix, which ranks hotel brands based on seven quantitative metrics. As the hospitality industry shifts away from points and discounts toward driving an emotional connection with guests, we predict a challenging road to true consumer loyalty. What You'll Learn from this Report: The key benefits of and current market sizing for hotel loyalty programs A spotlight on business travelers, millennial travelers, and affluent travelers and their usage of and sentiment toward hotel loyalty programs General consumer attitude about hotel loyalty programs An analysis of positive and negative consumer sentiment posted on various online platforms about eight major brands' loyalty programs from 2013 to 2017 A normalized ranking of hotel loyalty programs Our conclusions on how to reconcile different perspectives to drive real customer loyalty   Get Your Report Now Join us at Skift Forums *Skift Forum Europe offer cannot be retroactively applied—no exceptions. Offer cannot be combined with other offers. Sale ends Wed 4/18 at 11:59pm ET. At checkout add promo code FINAL to see how much you save. Share:        For Gmail users: If you are using the tabbed inbox, newsletters may be pushed to the 'Promotions' tab. To get updates from Skift direct to your primary inbox, drag and drop this email to that tab. You are receiving this because you subscribed to Skift's Daily Newsletter and relevant messages from our partners. Facebook   Twitter   LinkedIn   Copyright © 2016 Skift, All rights reserved. Our mailing address is: Skift 145 W 30th Street New York, NY If you'd like to unsubscribe from this email, click here  |  If you'd like to receive fewer emails, click here