• Newsletter July 14: digital gurus
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| | | | | | 8Hotels claims Airbnb first with new Sydney property
Australia: 8Hotels says its newest property, the Little Albion guest house in Sydney's Surry Hills, is the first hotel available for booking as a single listing on Airbnb. Read more...
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| | Hotel Felix hit with foreclosure suit
US: The owners of the Hotel Felix in Chicago have been hit with a $54 million foreclosure suit.
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| Crave to supply tablets to new Vancouver hotel
Canada: Crave Interactive, a developer of cloud-based digital guest services will install its T-Mini tablets in the EXchange Hotel Vancouver.
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| Sulzman appointed president of Mosaic Hotel Group
US: Mosaic Hotel Group (MHG) has appointed Edmund Sulzman as president.
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| | | | Digital gurus
• Savvy travellers have been booking hotel rooms through Airbnb for a while now, and the rentals giant is making a concerted effort to attract more boutique hotels to list inventory on its platform. In March this year it specifically singled out the major OTAs for charging commission rates which it said are "too high", while urging hoteliers to consider Airbnb as an alternative.
Australia's 8Hotels has always been an innovative company which plays the digital game very well - in 2013 it launched what it called the world's first "Instagram hotel" — inspired by the photo-sharing app. The 1888 hotel in Sydney features screens at the reception desk which display a constantly updated feed of photos uploaded with the #1888hotel hashtag, while guests can proceed to a specially designated "selfie space" and take a photo behind a gilt frame. Instagram users with more than 10,000 followers get a free night's stay, as does the guest who posts the most creative shot of the hotel each month.
So the tie up with Airbnb to offer the new Little Albion guest house, either room by room, or in its entirety is another canny move by the company. Founder and CEO Paul Fischmann says: "There is a clear evolution in the consumer journey on what both corporate and leisure guests genuinely want from their home away from home, being the luxury and comfort of a hotel teamed with the ease and familiarity of an Airbnb".
It's a coup for both parties, and will generate lots of media buzz for Airbnb as it increases its share of the boutique hotel distribution space.
George Sell, editor, Boutique Hotel News
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| | Trading places: Tim Williams, Grace Hotels
Tim Williams, group HR director of Grace Hotels, tells BHN about the company's Strategic Labour Partnership will allows staff from its Greek island hotels to work at partner properties during their home properties' close season.
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| Boutique hoteliers say it's location, location and Uber
BHN's Piers Brown reports from the NYU hotel investment conference in Manhattan.
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| | | | | | | 2018 BoHo awards highlights
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| | BHN at NYU: Jay Stein, Dream Hotel Group
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| | BLHS2018 interviews: Julie Grieve, Criton Apps
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| BLHS2018 interviews: Neil Salt, Gooee
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| | | | | EDITORIAL
George Sell. Editor,
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| ONLINE SALES, CONFERENCE AND EXHIBITION
Katie Houghton Head of Sales |
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