As gut-wrenching as a crisis can be, Hurricane Maria served as a painful catalyst for Puerto Rico to effect real change on the island. Skift chose Puerto Rico for its annual company retreat this year, and our visit in late June included meetings with hard-working people trying to rebuild the island's economy through tourism. The challenges are still formidable, as Tourism Reporter Dan Peltier points out in his story today. But what we witnessed during our several days in Puerto Rico and what we heard from the leaders of the Foundation for Puerto Rico and of the new destination marketing organization there was encouraging. A genuine plan seems to be in place, hopefully free of corrosive politics and business-as-usual practices that stifled Puerto Rico well before Maria.
To underscore this optimism, we looked at, what else, the food. Skift Table reporter Erika Adams' story below talks about the real momentum a farm-to-table movement is having on the island for the first time, just months after Puerto Rico depended on imports for 95 percent of its food. The reminders of Maria's devastation can still be seen all over the island, but something is happening in Puerto Rico that is starting to feel more hopeful than dreadful.
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