United Ups Seat Fees + Marriott the Powerhouse + Travel Agents' New Frontier
The Travel Industry's Daily Agenda-Setting Newsletter
August 22, 2018
Editor's Note
Most of us walk into an airplane cabin and see a confined space where we know we will be forced to sit for a few hours, hopefully without too much discomfort and frustration. Airline executives like Scott Kirby walk into an airplane cabin and see a schematic before them, envisioning ways each row of seats can be segmented to maximize revenue. Aviation Business Editor Brian Sumers interviewed the United president in Denver on Tuesday about plans to raise fees for seats that don't have better legroom but are considered more desirable, mostly on the aisle and by the windows. He likened the strategy to how concert seats are sold.
That kind of talk gives hotel executives deep envy about managing revenue. Travel Tech Editor Sean O'Neill writes today about upstarts trying to help the hotel industry improve its revenue management, a story that turns out to be a nice companion piece to the United fee story. We don't begrudge executives for wanting to wring out every penny of revenue, but when the last inch of an airplane and corner of a hotel room become a fee-enhancing opportunity ruled by software tweaks, customers sooner or later will walk.
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